A manufacturer of custom prefabricated elements to be built into offices and other work spaces, DIRTT Environmental Solutions is the latest corporation to adopt virtual reality for the enterprise, rather than entertainment.

The company unveiled their ICEreality software this week at an annual construction industry trade show, NeoCon 2016, in Chicago. (Yes, tech news had the audacity to break outside of Apple’s WWDC and the video game industry’s E3 this week.)

DIRTT wants to help architects, developers, facility managers and interior designers create eco-friendly work spaces that are stylish and fit their needs.

Their process starts with creating a digital blueprint, of sorts, within DIRTT’s cloud-based design and planning software, ICE. That’s where ICEreality comes in. The feature, which will be broadly available this fall, is now accessible to a very small number of invited beta users.

ICEreality allows designers, or really any building occupants, to see a real-time video of an existing space that they want to remodel, overlaid with a three-dimensional illustration of elements and objects they want to install.

They can see how a counter, a custom-cut door or new walls, windows, blinds and furniture will look in the space this way.

There’s a video of the demo here, where DIRTT “builds” cabinets and counters on an empty stage. (Skip to about 2:20)

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