Starting January 23rd, Japanese My Nintendo users can customize the colors of their controllers and straps when they order a Nintendo Switch. When ordering, you can choose from any configuration of the red, blue, or grey straps and Joy-Cons. This means that you could go with dual-blue Joy-Cons, grey and red, or anything inbetween.
Customizing your colors will also reward you with some My Nintendo points.
If you’re not in Japan, you’ll have to settle for the standard, neon or grey SKUs provided by Nintendo. Getting a little more color happy will cost you.