Relive, a Dutch startup that has been flying a little under the tech media radar until now, might just be onto something. Inspired by the experience of its founders during a cycling trip whilst on holiday in Tenerife early last year, the company turns activity data, such as that garnered from devices made by Strava or Garmin, and combines this with photos you’ve taken to create 3D animated videos.

The app has already been used by professional cyclists to document their progress in the Tour de France, and I gather Instagram founder Kevin Systrom has taken Relive for a ride. But, perhaps more noteworthy, the startup has seen almost half a million users sign up, who are creating 100,000 videos per day, apparently.

“We realised there was an opportunity we absolutely needed to catch. So we started building our idea on that same holiday,” Relive co-founder Yousef El-Dardiry tells me. “When we shared a first version about a year ago, it quickly spread and thousands and thousands of cyclists around the world started using it”.

The opportunity was that, as fun as it is to capture activity data, raw numbers alone don’t go very far in telling the true story. What was needed was a way to not only automatically visualise that data, but do it in a way that puts emotion back into “reliving” a cycling trip and, in the future, any outdoor activity, such as a hike or road trip.

“Current sports trackers focus on statistics, health and performance-based metrics, which we think is great, but only captures one side of the experience,” says the Relive co-founder.

“Something was missing here; what happens online, doesn’t accurately reflect what happened offline. People go out to have fun with friends, explore new roads and limits, find spectacular views, creating their own adventures. For most, it’s not only about training but also simply about having a good time outside”.

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