With its latest title, educational game-maker Osmo is tackling a subject that’s close to CEO Pramod Sharma’s heart — entrepreneurship.

Co-founded by Sharma and Jérôme Scholler (both former Googlers), Osmo makes iPad games that combine touchscreen gameplay with real-world objects and physical activities in front of the screen. Past games have covered topics like coding, drawing and math.

Sharma compared the new game, Pizza Co., to the lemonade stand that many kids have operated in the past. (Sadly, I never had one.) The goal is to give players a fun way to understand what goes into running a business, and also help them practice skills like arithmetic and pattern recognition.

So if the lemonade stand is the model, why go with pizza? Sharma’s answer is simple: “Kids love pizza.”

The game’s physical components include a pizza pan and different toppings. Kids play by assembling pizzas based on customer’s orders. The game also comes with play money, so kids can make change for customers after they’ve eaten. (All of this physical activity is captured with Osmo’s reflective camera.)

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