Whether you’re a fan of gridiron or not (or you straight-up don’t want to see Tom Brady get another ring) then Super Bowl 2018 will deliver an extravaganza of new movie and TV trailers. Packed in-between little bursts of sacks, flags, and facemasks will come our first look at movies like Mission: Impossible – Fallout (with Tom Cruise’s wildest real-life stunt yet), an unconfirmed (but probable) new trailer for Avengers: Infinity War and left-field rumours of Cloverfield 3. What can we expect? Let’s get our crystal ball out – no deflategate here, mind – and take a guess at which trailers might come our way this Sunday…
When and where can I watch the Super Bowl trailers?
This is the important bit. The Super Bowl airs 6:30pm EST/11:30pm GMT and the adverts and trailers will air intermittently during breaks in the game for roughly the next three-and-a-half hours. The event will air on NBC in the US and BBC and Sky Sports Main Event in the UK. Anywhere outside of the US, you’re gonna have to watch social media like a hawk to catch the ads… or just bookmark this page because I’ll be updating it with all the trailers as and when they drop.
Which Super Bowl trailers can we expect?
Let’s break this down into three main categories: Movies, TV, and games. Each will showcase some of the biggest releases in the next six months. While trailer debuts are commonplace, expect new footage from previously-seen properties, too. Some trailers have already been reported as confirmed, some are looking very likely, and others are merely wish-fulfilment.
Super Bowl movie trailers
Avengers: Infinity War
This is the biggie. The blockbuster to end all blockbusters would be remiss not to make an appearance at The Greatest Show on Turf. While it’s unconfirmed, we expect to see some brand-new Avengers: Infinity War footage at the Super Bowl. After all, we’ve only had the first trailer so far and it’s out in April/May. Perhaps it might even tease a death or two…
Jurassic World: Fallen Kingdom
As Deadline points out, host network NBC’s sister company Universal will surely make a splash during the Super Bowl (and I’m not just talking about those dino divebombs). Jurassic World 2 will feature Chris Pratt and Bryce Dallas Howard returning to Isla Nublar for a second dose of dinosaurs and disasters. Jeff Goldblum is back for one last rodeo too.
Ant-Man and the Wasp
We’ve already seen the debut trailer for the Ant-Man sequel, so expect the dynamic team-up between Paul Rudd and Evangeline Lilly to get a rerun again on Sunday. There could even be some football-themed hijinks included in the trailer.
Mission: Impossible – Fallout
This trailer is confirmed. Get ready to see Tom Cruise’s trademark death-defying stunts (M:I – Fallout features his wildest real-life stunt yet, as Cruise dangles from a helicopter which, of course, he learnt to fly for this movie), irritating colon placements, and, of course, Henry Cavill’s moustache. The Super Bowl is as good a time as any to pull back the curtain on the sixth M:I movie.
Depending on where you are in the world, Black Panther is out either a week or two weeks after the Super Bowl. Either way, it’s the perfect time to hammer home T’Challa’s first solo outing, with the possibility of a new Kendrick Lemar track to provide the backing for a fresh sequence interspersed with bits and pieces we’ve already seen.
Super Bowl ads are all about being memorable. Deadpool 2, out of everything listed here, has the best chance of creating something so outlandishly meta that it might overshadow the game itself. With the release date not too far in the horizon and its first trailer little more than a faded memory, now is the perfect time to say a second hello to the Merc with a Mouth, as he tackles time-travelling super-soldier Cable (played by Josh Brolin).
Found-footage movies are ready-made for a big Super Bowl spot. And they don’t get much bigger than the third Cloverfield movie (which is believed to be based on a script called God Particlewhich was snapped up by JJ Abrams). Whatever becomes of that script, there’s already a sweeping ARG clue trail surrounding the new Cloverfield movie. God Particle is /was a tale about stranded astronauts who perform a particle experiment causing the earth to vanish. Quite how this ties to Godzilla-scale monsters and, er, John Goodman’s creepy survival bunker, we’ll have to see, but the ‘Clover-verse’ is rich with overlapping intrigue. Put it this way: we’re tuning in to find out.
Solo: A Star Wars Story
Uhh, who knows? Reports have been conflicting: some are adamant that the Han Solo movie won’t be debuting its trailer on Sunday, while others, such at this report from THR, believe that it’ll be there. You’d think, with only a little over three months until its release, that a trailer has to come sooner rather than later, but there’s always the possibility that Disney will push the Star Wars spin-off back to Christmas which would give them more time.
Other possible appearances: A Quite Place, Sicario 2, Rampage, Ready Player One, Pacific Rim: Uprising, Incredibles 2
Super Bowl TV trailers
The Walking Dead
The Walking Dead is a Super Bowl mainstay and with season 8 returning to our screens this February, it’s doesn’t take Eugene to work out that the series will be making its presence felt on Sunday. AMC won’t want to waste the limited time spot, so expect any potential trailer to shirk the Carl conundrum and make the most of its bounty of explosions and Walker attacks.
Netflix sure do love chucking money at things. It makes sense, then, that their flagship show for the first half of 2018, Altered Carbon (which arrives two days before the Super Bowl), could make an appearance this Sunday. Joel Kinnaman stars as a man resurrected to solve a rather unusual murder mystery and it just gets more confusing from there…
Jessica Jones – Season 2
Netflix’s other big hit might also put in an appearance. Marvel is money right now, and its TV wing is no different. With no other Netflix property on the horizon, expect the company to make the most of Jessica Jones by giving her second season a spot full of snark on prime time.
NBC will be sure to give some love to some of its own upcoming shows. Good Girls has all the makings of a cult-classic: It’s Breaking Bad meets some of this century’s most iconic female actors. Mad Men’s Joan, Arrested Development’s Ann, and Parks and Rec’s Donna all team-up for a quick robbery. Definitely one to keep an eye on.
Other possible appearances: Homeland, Black Lightning, Star Wars Rebels, and Ash vs. Evil Dead
Super Bowl games trailers
Monster Hunter World
Monster Hunter World is bound to capitalise on the franchise’s unprecedented success with a sizzle reel filled with industry quotes and very big monsters being slain with even bigger swords. Its inarguably Beast in Show right, so for it not to appear would be nothing short of incompetent.
God of War
God of War ticks all the right boxes for the Super Bowl: an upcoming, highly-anticipated release? Check. Massively macho? Check. Full of death, destruction, and deicide? Check, check, and check. Kratos can make the next few months his own; it all starts here.
Red Dead Redemption 2
Proof that it isn’t just the NFL with an obsession with 19th Century values, Rockstar’s next big thing has actually shown disappointingly little so far. The Super Bowl could very well be the place to give us something from Red Dead Redemption 2 to really make us want to get back in the saddle. This might be more wishful thinking on our part, but Rockstar love a surprise.
Other possible appearances: Sea of Thieves, Far Cry 5
And that’s all the Super Bowl trailers we should (hopefully) see this Sunday – although there’s always a few surprises. Make sure you check back here during and after the Super Bowl 2018 to watch every movie, TV, and game trailer you might have missed.