According to mobile app stats trackers at Newzoo, Super Mario Run has been downloaded over 90 million times since it launched last month. That’s the good news. The bad news is that they report that only 3 million players actually purchased the full version.
That’s a purchase rate of just 3%, which isn’t that good — successful mobile games tend to have a purchase of around 5 percent (of people who downloaded the free version).
That means the game made just $30 million (before Apple takes their 30% cut). It’s definitely still turning a big profit for Nintendo, but not as much as the download count would suggest.
The biggest criticism of the game has been its price: $10 seems too much for a mobile game, even for a high-quality Nintendo-made product.
The game desperately needs a price cut. Had Nintendo launched the game at $5, it’s likely that the total revenue would like have been higher than the $30 million.
Would you buy Super Mario Run if the price was cut to $5? Let us know in the comments section!