The title sequence for HBO’s Silicon Valley is by far the most efficiently entertaining thing on television. In its scant 10 seconds, it manages to be at once satire, in-joke, and charter of tech culture’s shifting corporate landscape—while packing the screen with blink-and-you’ll-miss-it sight gags. And just like the world it lampoons, the sequence is always changing: each new season has brought with it a new version with a new crop of easter eggs.

Yet somehow, it started as an afterthought. When co-creator Mike Judge was working on the pilot in 2013, he tells WIRED, it wasn’t until late in the editing process that somebody reminded him that the episode needed titles. “I was actually relieved to hear that we only had about 10 seconds,” he says, “because I thought I needed that time.”

So Judge and co-creator Alec Berg sat down with Los Angeles design firm yU+co to toss out ideas. “The first thing I responded to was this building that looked like a corporate office shaped like the letters of Silicon Valley,” Judge says. “And they had another idea that was a cluster of corporate logos.” Blending those two images together with Judge’s idea of “a building under construction in time lapse” created the foundation of the sequence.

What debuted with the pilot was a Technicolor representation of the business landscape that Richard Hendricks and Pied Piper navigate on the show, featuring around 20 different companies. “When you have to watch something over and over again,” Judge says, “it’s good to load it up with eye candy.” There are titans like Google, Facebook, and Apple, which goes from a small store to its hypothetical Loop Campus. There are also reminders of technology’s mercurial nature: the rise and fall of a Napster balloon; buildings emblazoned with Netscape, MySpace, and Silicon Graphics, Inc.