When Slack implemented threaded conversations, it seemed like the holy grail for internal communications. Slack finally lets you talk about multiple things in separate conversations. But Slack remains a real-time messaging service at heart, so threads don’t feel native. It works well for many teams, but some companies would prefer something a bit more asynchronous and focused. At the same time, it should be more interactive than emails. That’s why Twist is starting over from scratch and taking a different approach by focusing on threads and borrowing some of Slack’s best ideas.

Doist, the company behind popular todo service Todoist has been building Twist for a couple of years and using it for more than a year. Doist is a remote-first company distributed across many time zones with around 50 employees. The company tried Slack, but it didn’t work out.

In particular, when you wake up in the morning and you need to catch up with the most important things that happened while you were sleeping, it’s going to take you a while to scroll through the noise. It’s easy to get distracted by Slack. Twist tries to bridge the gap between real-time communication, such as Slack and HipChat, and asynchronous communication, such as emails, Yammer, Convo, Workplace by Facebook, etc.

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