Video games are built on ideas. Before a single line of code is written, before a polygon is rendered, before a voxel is… whatever it is that happens to voxels… video games are birthed in the minds of their designers. Whether it’s a eureka moment in a pitch meeting, or a profound insight in traffic, video games begin life as fragile, intangible things, little more than the firing of a sequence of neurons.

And while video games are art (glad we’ve matured out of that discussion), they are usually very commercial art. These ideas, sometimes so nascent they barely have a physical form to nest in (as in the case of a fresh Kickstarter campaign), need salespeople to bridge the gap between creator and audience. And these salespeople need tools, powerful, versatile tools to kidnap our imaginations for a handful of moments and, eventually, pry open our wallets and liberate our cash.  

And so we have the modern video game trailer, a sleek and refined beast, the product of countless creative and calculating minds bending themselves to a single task: to sell an idea.

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